Bra Facts

8 Out of 10 Women Really Wear the Wrong Bra Size

Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to fin

 Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to find that 80 per cent of us are wearing the wrong size worldwide.



 Average bust size worldwide, which has increased from a 34B over the past 15 years.



The amount spent on bras annually worldwide. 



A common bra style, available padded and non-padded.

Key features

  • Wide set straps
  • Horizontal neckline
  • Support from the base of the cup, lifting the breasts

Ideal for… Fuller or wider set breasts that need to be lifted and supported

Works well with… Low cut square necklines

If… You have slightly narrow shoulders, this style might not be the best for your shape. Try a plunge or full cup instead.



Very popular style, mostly available in a padded version.

Key features

  • A shallow centre front helps create cleavage
  • Less covering than a full cup or balconette
  • Generally padded or moulded

Ideal for… Most women, but particularly those with narrow shoulders, shallow breasts or convex ribcage – as the centre front should be lower than other styles

Works well with… Clothing with a low ‘V’ neckline

If… You have large full breasts, a full cup bra might be more comfortable with a slightly deeper centre front

TShirt Bra


 An essential everyday bra, usually without cup seams.

Key features

  • Creates a smooth and seamfree look
  • Moulded or padded cups helps to reduce nipple show through
  • Should be super comfortable for all day/everyday wear

Ideal for… Breasts where nipples face ‘east west’, or different sized breasts – removable padding helps even you out

Works well with… T-shirts or fitted clothing

If… You have a very full breast, moulded styles might dig in so opt for a non-padded version with a stretch top cup

Non Wired


A comfortable and supportive alternative sometimes known as a soft bra.

Key features

  • No wires, all the support comes from the fabrics, components and fit
  • Straps may sit narrower on the shoulders as this is where support is created

Ideal for… Small breasts that do not need wired support or very large breasts where wires may be uncomfortable

Works well with… Most clothing, particularly slightly higher necklines as most are available in full cup styles

If… You want maximum cleavage this is not the style for you

Bra Fitting


  1. Measure your band. Wear a lightly lined (non-push-up) bra so your breasts are as close to natural as possible. Wrap a measuring tape directly under your breasts. Make sure it’s directly parallel with the bottom of the bra band.
  2. Now measure your bust. Place the tape at the fullest part of your bust. Make sure it’s parallel to your band again.
  3. Subtract the band size from your bust size to find the right cup size. Every inch equals one cup size up. Check our chart below.



Will stay in place with the removal or repositioning of straps.

Key features

  • Strapless – Support created from the underband only
  • Multiway – Straps are able to be repositioned into a halter, cross back or one shoulder style
  • Most feature firmer elastic to help the bra stay in place
  • Slightly lower centre front to avoid showing

Ideal for… Most shapes, although larger breasts should look for stronger fabrics and firmer wires

Works well with… Evening wear or strapless tops

If… You want something super comfortable this might not be the style for you

Full Cup


A fuller coverage bra style ideal for the larger cup.

Key features

  • Increased coverage and support
  • Slightly wider straps
  • Often available in lots of different fabrics and colours

Ideal for… Large breasts or breasts with shallow top cups and a fuller bottom cup

Works well with… Most clothing

If… You have small breasts this is quite a covering option, maybe try a half cup instead

Non Padded


 A light bra with no padded or moulded cups. Often available in wired and non-wired versions.

Key features

  • Sheer cups
  • Lightweight and easy to wear

Ideal for… Most shapes

Works well with… Most clothing, although with tight fitting clothing there may be nipple show through

If… You want to avoid nipple show through opt for a t-shirt style instead



 A softer style, with stretch fabrics for a super comfortable fit.

Key features

  • Stretch fabrics
  • Lightweight and easy to wear
  • Often pull over the head without back fastening

Ideal for… Most shapes, but particularly smaller cups sizes

Works well with… Most clothing

If… You want firm support try an underwired bra support instead

What Your Bra Choice Says About Your Personality

T-shirt bra


You‘re an elegant girl and like to be classy. Bizarre and eccentric is not for you. 



You are very charismatic and comfortable with yourself. You make friends easily, and hate lies and drama. 



You’re always willing to try something different, every day is a new adventure for you, and you’re a very spontaneous person. 

Push Up


You make friends easily and are never afraid to speak what’s on your mind, even if you cross the line sometimes.  Additionally, women that prefer push-up bras tend to be super-flirty, outgoing, and confident. 

Sports Bra


For you, comfort is the first priority and then appearance. You have a very long to-do list and you don’t need any inconvenience interrupting you. 

Lace Bra


You don’t like conflict and you’re very friendly. Guys tend to fall in love with you because you’re very open and sincere. 



Bras that can be worn in several different ways are great for a woman who doesn’t like to be confined or always have to control everything herself. 



You’re honest and sensitive. People like to turn to you for advice and you’re always ready to help them. 

Front Hook Bra


Women who prefer front-hook bras prioritize convenience and efficiency over everything else, so much so that even the thought of wearing a bra that fastens in the back frustrates them.