Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to find that 80 per cent of us are wearing the wrong size worldwide.
Average bust size worldwide, which has increased from a 34B over the past 15 years.
The amount spent on bras annually worldwide.
A common bra style, available padded and non-padded.
Ideal for… Fuller or wider set breasts that need to be lifted and supported
Works well with… Low cut square necklines
If… You have slightly narrow shoulders, this style might not be the best for your shape. Try a plunge or full cup instead.
Very popular style, mostly available in a padded version.
Ideal for… Most women, but particularly those with narrow shoulders, shallow breasts or convex ribcage – as the centre front should be lower than other styles
Works well with… Clothing with a low ‘V’ neckline
If… You have large full breasts, a full cup bra might be more comfortable with a slightly deeper centre front
An essential everyday bra, usually without cup seams.
Ideal for… Breasts where nipples face ‘east west’, or different sized breasts – removable padding helps even you out
Works well with… T-shirts or fitted clothing
If… You have a very full breast, moulded styles might dig in so opt for a non-padded version with a stretch top cup
A comfortable and supportive alternative sometimes known as a soft bra.
Ideal for… Small breasts that do not need wired support or very large breasts where wires may be uncomfortable
Works well with… Most clothing, particularly slightly higher necklines as most are available in full cup styles
If… You want maximum cleavage this is not the style for you
Will stay in place with the removal or repositioning of straps.
Ideal for… Most shapes, although larger breasts should look for stronger fabrics and firmer wires
Works well with… Evening wear or strapless tops
If… You want something super comfortable this might not be the style for you
A fuller coverage bra style ideal for the larger cup.
Ideal for… Large breasts or breasts with shallow top cups and a fuller bottom cup
Works well with… Most clothing
If… You have small breasts this is quite a covering option, maybe try a half cup instead
A light bra with no padded or moulded cups. Often available in wired and non-wired versions.
Ideal for… Most shapes
Works well with… Most clothing, although with tight fitting clothing there may be nipple show through
If… You want to avoid nipple show through opt for a t-shirt style instead
A softer style, with stretch fabrics for a super comfortable fit.
Ideal for… Most shapes, but particularly smaller cups sizes
Works well with… Most clothing
If… You want firm support try an underwired bra support instead
You‘re an elegant girl and like to be classy. Bizarre and eccentric is not for you.
You are very charismatic and comfortable with yourself. You make friends easily, and hate lies and drama.
You’re always willing to try something different, every day is a new adventure for you, and you’re a very spontaneous person.
You make friends easily and are never afraid to speak what’s on your mind, even if you cross the line sometimes. Additionally, women that prefer push-up bras tend to be super-flirty, outgoing, and confident.
For you, comfort is the first priority and then appearance. You have a very long to-do list and you don’t need any inconvenience interrupting you.
You don’t like conflict and you’re very friendly. Guys tend to fall in love with you because you’re very open and sincere.
Bras that can be worn in several different ways are great for a woman who doesn’t like to be confined or always have to control everything herself.
You’re honest and sensitive. People like to turn to you for advice and you’re always ready to help them.
Women who prefer front-hook bras prioritize convenience and efficiency over everything else, so much so that even the thought of wearing a bra that fastens in the back frustrates them.