Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to find that 80 per cent of us are wearing the wrong size worldwide.
Average bust size worldwide, which has increased from a 34B over the past 15 years.
The amount spent on bras annually worldwide.
find your natural waist, bend at sides area where your body indents is your natural waist. Wrap measuring tape around your waist, snug, but not tight - this is your waist measurement.
find the fullest part of your hips, usually about 8" below your natural waist, but may fluctuate from 6" to 9" depending on your height. Wrap measuring tape around your hip, snug, but not tight - this is your hip measurement.
Once you have your measurements find your size on our sizing chart, if you fall between sizes consider the next largest size.
Run a tape measure around your waist at the level where your pants regularly sit. Place one finger between your waist and tape measure to ensure a comfortable fit. If you're in between sizes, a smaller size is best if you wear slimmer, more tailored shirts or pants. If you prefer a looser fit, size up.