Bra 101

8 Out of 10 Women Really Wear the Wrong Bra Size

Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to fin

 Many women only go for a bra fitting just once in their lives (if that), so it's unsurprising to find that 80 per cent of us are wearing the wrong size worldwide.



 Average bust size worldwide, which has increased from a 34B over the past 15 years.



The amount spent on bras annually worldwide. 

Bra Fitting


  1. Measure your band. Wear a lightly lined (non-push-up) bra so your breasts are as close to natural as possible. Wrap a measuring tape directly under your breasts. Make sure it’s directly parallel with the bottom of the bra band.
  2. Now measure your bust. Place the tape at the fullest part of your bust. Make sure it’s parallel to your band again.
  3. Subtract the band size from your bust size to find the right cup size. Every inch equals one cup size up. Check our chart below.

Everything Underwear


Panty Fitting Guide



find your natural waist, bend at sides area where your body indents is your natural waist. Wrap measuring tape around your waist, snug, but not tight - this is your waist measurement.



 find the fullest part of your hips, usually about 8" below your natural waist, but may fluctuate from 6" to 9" depending on your height. Wrap measuring tape around your hip, snug, but not tight - this is your hip measurement. 


Find Your Size

Once you have your measurements find your size on our sizing chart, if you fall between sizes consider the next largest size.


Underwear Tips

  1.  Let's start with the obvious...Don't wear underwear consecutive days without washing it. And change more frequently if you sweat. Dirty clothes breed bacteria, which can wreak all sorts of havoc if allowed to fester.
  2. Too tight is bad. The tighter your underwear is, the less your skin can breathe. This, too, leads to bacteria. (Bacteria's gonna pop up pretty often here, FYI.)
  3. Don't regularly rock thongs. By nature, they're tighter and cling more, leading to more of the unpleasantness listed above.
  4. Go cotton when you can. It lets your skin breathe more than any other fabric around.
    Change after a workout. Immediately. The warm and wet environment your workout just created? You guessed it...BACTERIA!
  5. Go boxers over briefs. They are looser and allow for more circulation.
  6. Get your bra size measured correctly. An ill-fitting bra will haunt you for as long as you wear it. Get this down, then get one that you know fits properly.
  7. Don't keep your bras forever. The older they get, the less they do their job. Six months, believe it or not, is the usable life.
  8. Even if kept clean, old underwear can be more susceptible to germs, so rotate frequently, and pitch the old stuff.
  9. Even if your underwear isn't tight everywhere, it can cause irritation and a lack of circulation where it is. Go for a nice even fit.
  10. The crotch should always be cotton. Anything else can be a breeding ground, so purchase accordingly!
  11. Go commando only sparingly. Underwear protects your body just like any other piece of clothing. The less you wear it, the more vulnerable you are! 


Men's Underwear Measurement Guidelines

  Run a tape measure around your waist at the level where your pants regularly sit. Place one finger between your waist and tape measure to ensure a comfortable fit. If you're in between sizes, a smaller size is best if you wear slimmer, more tailored shirts or pants. If you prefer a looser fit, size up.